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Retail & E-Commerce
Built for DTC brands, multi-channel retailers, marketplace sellers, and brick-and-mortar

AI for brands and retailers who can't add headcount this Q4.

DTC, multi-channel, marketplace, brick-and-mortar. We build the support, catalog, and post-purchase workflows that handle the routine work so your team can handle the exceptions.

Pick your channel and see the workflows.

30+ named workflow automations across DTC, multi-channel, marketplace, and B&M retail

Built for the firms inside Retail & E-Commerce

Pick the firm shape closest to yours

Each card opens a playbook built for a firm shaped like yours — with real workflows and a number on the outcome.

DTC Brand

$1M-$50M direct-to-consumer brand on Shopify or similar. Paid acquisition + lifecycle email + customer service is the operational stack.

Saves ~$200-400k/yr in CS labor at a $10M DTC brand + measurable CSAT/NPS improvement + capacity to scale 2-3x without proportional CS hiring.

Multi-Channel Retailer

Brand selling through own DTC + retail (Target, REI, Whole Foods) + Amazon. Channel coordination is the daily challenge.

Protects ~$200-500k/yr in channel margin from MAP erosion + reduces chargebacks 30-50% at a $30M multi-channel brand.

Marketplace-First Seller

Amazon / TikTok Shop / eBay-first seller, $500k-$50M. Catalog scale + listing optimization + ad management is the work.

$90-150k/yr direct ad savings + capacity to scale catalog without proportional team hiring.

Brick-and-Mortar Retailer

Single or multi-location physical retail. Staff scheduling + inventory + local marketing + omnichannel is the spine.

$200-500k/yr in additional captured sales + working capital efficiency.

What you're actually dealing with

The work that's eating your team

You know what's broken. Here are the parts the system can run without you.

Klaviyo, HubSpot, and the ERP each have their own version of the truth

Customer and sales data lives in three or four systems and none of them agree. There's no single place to see the whole business, so every workflow built on top — service, marketing, planning — runs on manual reconciliation. Fix the data foundation first and everything downstream gets cheaper.

Customer service drowns after every sale or product launch

Inbox doubles in 24 hours; CSAT collapses; CS team burns out. An hour or two per person per day goes to repetitive inbox work alone — 500-1,000 hours a year for a two-person team — and it spikes every season. AI handles the predictable 60-70% so the team focuses on the actual hard tickets.

Inventory drifts across channels in hours

An out-of-stock on Shopify shows in stock on Amazon. Lost sales + chargebacks + customer complaints. AI keeps everything in sync continuously.

Returns are a black hole

Each return takes 10-20 minutes of CS + warehouse time. AI triage + auto-RMA + fraud detection cuts that 60%+.

Lifecycle email is somebody's Sunday night

Founder writes the abandoned cart email, the post-purchase email, the win-back. AI drafts; founder edits; cadence becomes consistent without the Sunday tax.

Paid acquisition reports are 5 days late

Marketer pulls reports Monday for last week. By the time underperforming creative is killed, $5k is gone. AI surfaces anomalies in real-time.

26 named workflows · 5 groups

What we run for retail & e-commerce teams

Named workflows, not categories. Expand a group to see exactly what each one does and where it slots into your stack.

Customer service

5 workflows50-70% of tickets auto-resolved

Auto-resolution + intelligent escalation across every channel.

  • Customer service auto-resolution

    Live

    Tickets auto-classified, 60-70% resolved with brand-voice replies, sentiment-triggered escalation, full history attached to escalations.

    BrainMemoryHandsInbound ticket
  • FAQ-grounded inbox drafting

    Live

    Calls, texts, and emails asking product how-tos and questions your FAQs already answer get a reply auto-drafted from your actual help content — queued for one-click human approval, or fully deflected once the answer is proven.

    BrainMemoryHandsInbound email / SMSRecovers 1-2 hours/person/day of inbox time
  • Returns triage & RMA generation

    Live

    Return request → AI checks policy + condition + customer history → generates RMA + return label + refund instruction → routes to warehouse.

    BrainHandsReturn request
  • Order status push

    Live

    Pre-empts 'where's my order?' with proactive shipping milestone updates via SMS/email.

    NervousHandsShipping event
  • Sentiment escalation alerter

    Live

    Tickets / reviews / social mentions with negative sentiment thresholds trigger immediate human review with full context.

    BrainHandsSentiment threshold

Marketing & lifecycle

5 workflows

Drafted, scheduled, optimized, humans approve.

  • Lifecycle email drafter

    Live

    Drafts welcome series, abandoned cart, post-purchase, win-back, replenishment emails from brand voice + product data + behavior triggers; queued for review.

    BrainMemoryBehavior trigger or campaign cycle
  • Paid acquisition anomaly alerter

    Live

    Daily: monitors campaign performance across Meta/TikTok/Google; surfaces material drops in CTR, conversion, ROAS within hours; recommends action.

    EyesBrainHandsDaily cron
  • Creative testing pipeline

    Ready on engagement

    Generates ad creative variants from product images + brand assets; queues for review; deploys winners; deprecates losers.

    BrainHandsTest cycle
  • Local marketing auto-drafter

    Live

    B&M: drafts Google Business posts, local social, email blasts based on location-specific events + inventory; queued for manager review.

    BrainHandsWeekly cron
  • Influencer / UGC outreach

    Ready on engagement

    Identifies brand-mention creators, drafts outreach, manages content licensing pipeline.

    BrainHandsMention or pipeline cycle

Inventory & ops

5 workflows

Cross-channel sync + replenishment + omnichannel routing.

  • Inventory cross-channel sync

    Live

    Continuous sync across Shopify + Amazon + retailer EDI + brick-and-mortar POS; prevents overselling; surfaces drift.

    NervousHandsReal-time inventory event
  • Per-location replenishment forecaster

    Live

    B&M / multi-channel: weekly replenishment recommendation per location based on sell-through + seasonality.

    BrainMemoryWeekly cron
  • Inventory replenishment forecaster

    Live

    Marketplace seller: forecasts FBA replenishment timing per ASIN to avoid stock-outs without overpaying for storage.

    BrainMemoryDaily cron
  • Omnichannel order routing

    Live

    BOPIS / ship-from-store / online: routes order to optimal fulfillment location based on inventory + proximity + capacity.

    BrainMemoryOrder placement
  • Loss prevention pattern detector

    Ready on engagement

    B&M: surfaces unusual transaction patterns (high refund rate at one register, unusual void patterns, employee-driven discount stacking) for LP review.

    EyesBrainDaily cron

Marketplace + channel ops

6 workflows

Specialized workflows for Amazon-first and multi-channel sellers.

  • Amazon listing optimization engine

    Live

    Continuously optimizes listings (title, bullets, backend keywords) against current search trend data; queues changes for review.

    BrainMemoryWeekly cycle
  • PPC campaign auto-rebalancer

    Live

    Daily: rebalances Amazon Sponsored Products + Sponsored Brands based on performance + ACoS targets; surfaces shifts > threshold for review.

    BrainMemoryHandsDaily cron
  • Account health monitor

    Live

    Watches Amazon account health signals (suspended ASIN, IP claim, listing suppression, performance metrics); immediate alert with root cause + recommended action.

    EyesBrainReal-time monitoring
  • Review monitoring & response

    Live

    Monitors product reviews on every channel; auto-classifies (positive / negative / question / fake-suspect); drafts responses for negative + questions; queues for brand review.

    EyesBrainHandsReview event
  • Cross-channel pricing / MAP monitor

    Live

    Continuously monitors prices across own DTC + Amazon + retailer e-commerce + Google Shopping; flags MAP violations with screenshot evidence.

    EyesBrain6-hourly cron
  • Retailer compliance scorecard tracker

    Live

    Tracks retailer compliance metrics (on-time, fill rate, EDI exceptions, packaging compliance) in real-time so team intervenes before chargebacks.

    MemoryBrainEDI cycle

Operations + analytics

5 workflows

Cross-functional dashboards and operational intelligence.

  • Single source of truth sync

    Live

    Customer + sales records reconciled continuously across Klaviyo, HubSpot, the ERP, and your store platform. Duplicates merged, conflicts surfaced, and one clean view of the whole business — so leads stop falling between systems.

    MemoryNervousContinuous sync + nightly reconciliationRecovers revenue already earned and then lost between systems
  • Daily ops digest

    Live

    Each morning: revenue vs target, sell-through, inventory health, CS queue, ad performance, reviews, alerts. One screen.

    MemoryHandsDaily 6am cron
  • Cohort + LTV tracker

    Live

    Continuous cohort analysis (acquisition channel, first product, repeat behavior, LTV); surfaces channel ROI shifts before quarterly review.

    BrainMemoryWeekly cron
  • Fraud / chargeback detector

    Live

    Pre-shipment fraud screening + post-purchase chargeback pattern detection; surfaces high-risk orders before fulfillment.

    BrainMemoryOrder placement
  • EDI exception handler

    Live

    Multi-channel: auto-handles routine EDI exceptions (qty changes, PO updates, ship date changes); escalates anything outside policy.

    BrainHandsEDI exception
Phased rollout

What the first 6 months look like

We ship in phases, each with a measurable success criterion before the next phase begins.

1

Weeks 1-4

Foundation: CS auto-resolution + order ops

  • Customer service auto-resolution live
  • Returns triage & RMA live
  • Order status push live

By end of Phase 1, CS first-response under 10 min, 50%+ of tickets auto-resolved, and inventory drift across channels effectively zero.

2

Weeks 5-12

Marketing + lifecycle automation

  • Lifecycle email drafter live
  • Paid acquisition anomaly alerter live
  • Review monitoring & response live

By end of Phase 2, lifecycle cadence is consistent without founder Sunday tax, and ad performance issues surface in hours not days.

3

Weeks 13-20

Channel + marketplace ops

  • Cross-channel pricing / MAP monitor live
  • Retailer compliance scorecard live
  • Amazon listing optimization engine live (marketplace)

By end of Phase 3, MAP violations caught within 24 hours, retailer chargebacks down 30%+, and Amazon ad ACoS improves 15-25%.

4

Weeks 21-26

Replenishment + omnichannel intelligence

  • Per-location replenishment forecaster live (B&M / multi-channel)
  • Inventory replenishment forecaster live (marketplace)
  • Omnichannel order routing live

By end of Phase 4, stock-outs drop 20-30%, omnichannel routing is automatic, and the brand has full operational intelligence by location and channel.

Compliance & governance

What the AI is allowed to do, and what it isn't

Volume + velocity make retail an automation-friendly surface. The boundaries are about brand voice + customer trust + regulatory advertising claims.

PCI DSS / Payment data handling

Any system touching card data triggers PCI obligations. Most retail platforms tokenize but the integration layer matters.

  • No card data ever stored in our system
  • Tokenized payment references only
  • PCI DSS validated infrastructure under platform-level SOC 2

GDPR / CCPA / state privacy laws

Customer data triggers privacy obligations across jurisdictions, especially for DTC and marketplace sellers.

  • DPA available
  • Right-to-deletion workflow per data subject
  • Consent + preference center
  • Configurable data retention
  • DPO contact

Amazon / TikTok / marketplace ToS

Marketplace sellers have strict ToS on review manipulation, off-platform comms, IP, and account practices. AI workflows must comply.

  • Review response templates compliant with marketplace ToS
  • No off-platform contact attempts
  • IP screening before listings publish

FTC advertising rules + state UDAP

Marketing automation must comply with FTC truth-in-advertising + state UDAP rules. AI-generated marketing carries the same liability as human-written.

  • Marketing draft review queue with brand approval
  • Substantiation references attached to performance / health / safety claims
  • Endorsement disclosures auto-included
3 actions: AI3 actions: AI with human approval2 actions: Human only
Where to start

Pick one. Run it for a quarter. Prove it.

Real, measurable pilots with explicit success criteria, so the answer at the end is "yes, kept" or "no, scrapped" — not "maybe."

2-4 weeks pilot

Data audit + consolidation roadmap

Fixed-fee, 2-4 week assessment: we go deep on what's broken and duplicated across Klaviyo, HubSpot, and the ERP, what it costs you, and the architecture for one source of truth — every opportunity ranked by ROI with a fixed-price build proposal.

Success criteria

  • ·Every data break and duplicate documented with cost attached
  • ·Consolidation architecture delivered and walked through live
  • ·Opportunities ranked by payback with a fixed-price implementation quote
Recovers leads and revenue currently lost between systems
30 days pilot

CS auto-resolution pilot

Run auto-resolution on top 5 ticket categories for 30 days.

Success criteria

  • ·≥50% auto-resolution
  • ·CSAT same or better
  • ·Sentiment escalations route correctly
1-2 FTE of CS load removed
60 days pilot

Lifecycle email drafter

Draft + queue lifecycle email cadence for 60 days.

Success criteria

  • ·Cadence consistent week-over-week
  • ·Performance equal or better than baseline
  • ·Founder time on email reduced 80%+

We extend your stack, we don't replace it

Your systems of record stay. We plug into them and become the connective tissue between the tools you already pay for.

Shopify / Magento / BigCommerce / WooCommerceAPI + webhooksAmazon Seller Central / Vendor Central / TikTok Shop / Walmart MarketplaceAPIKlaviyo / Attentive / Mailchimp / SendlaneAPIGorgias / Zendesk / Re:amaze / FrontAPIShipStation / ShipBob / Shippo / 3PL APIsAPINetSuite / Brightpearl / Linnworks (multi-channel ops)API

Get my brand's automation map

Tell us your brand size, primary channels, and the workflow that breaks most often. We'll come back with a written map of which 5-7 automations matter first and what the first 90 days would change.

Industry: Retail & E-CommerceReply within 1 business day

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